There’s no shortage of branded real estate projects coming up in Dubai; it’s impossible to ignore all the billboards displaying them while you’re stuck in Sheikh Zayed Road traffic every morning. But ELIRE Managed By LUX* stands out among the crowd.
The brainchild of QUBE Development and operated by The Lux Collective, this project is far more than just a place to live. Slated for handover in 2028, it encompasses the kind of lifestyle meticulously orchestrated for those who expect the extraordinary on the daily.
Located in the heart of Business Bay, in the highly exclusive Boulevard of the Icons, ELIRE’s architecture is inspired by the iconic Al Barajeel, or Emirati wind towers, embracing the heritage of the city it calls home.
Comprising 100 of the finest luxury residential units, inside, it’s all about personalisation. Imagine having a dedicated concierge that takes care of the details you’d rather not think about, from arranging dinner reservations to booking that spontaneous weekend escape to the Maldives. Well, at Elire, that’s just your everyday, and nothing is too much of an ask.
Wellness sits at the core of the experience with meditative mornings, purpose-built fitness zones, and spa rituals that rival any resort. There’s in-residence dining, private chef experiences, or a curated barbecue under the stars are all on call (you’d be hard-pressed to find these kind of amenities anywhere else). Every detail centres on personalised comforts, while also creating a sense of community with all the shared spaces like the infinity pool, padel and basketball courts, and curated events.
When it comes to the interiors, each unit is tastefully furnished with elevated pieces, and an earthy-neutral colour palette. Marble countertops and wood finished walls, lattice-work on the windows that creates a delightful play of natural light, and high ceilings create the kind of home that you’d never want to step away from.
What sets this project apart is the prestigious collaboration behind it. QUBE Development is known for creating future-facing spaces that anticipate how people want to live tomorrow, while The Lux Collective brings the world of five-star hospitality homeward. Together, they’ve distilled the best of both worlds into a single address.
In short: they’ve created something rare in ELIRE: a home that feels like the best suite in the best hotel, except you never have to check out.