Esports has evolved from niche competitions to global events, captivating millions. At the forefront of this transformation stands ESL FACEIT Group (EFG)—a brand that doesn’t just organize tournaments but crafts experiences that transcend gameplay, uniting players, fans, and communities across the globe.
And now, as we step into 2025, all eyes are on EFG. With its trio of brands, ESL, FACEIT, and DreamHack, EFG isn’t just leading the esports industry; it’s redefining it.
A Legacy of Innovation, A Future of Opportunity
EFG’s roots trace back to 1994, making it a pioneer in the esports space. The company has continuously reinvented itself. Acquired by Savvy Games Group, a Public Investment Fund (PIF)-owned entity, EFG is leveraging Saudi Arabia’s growing reputation as a global esports hub to elevate its mission of connecting communities.
With initiatives like the ESL Saudi Challenge, the first of its kind in Riyadh, and as the official operating partner of the Esports World Cup (EWC) boasting the largest prize pool in the industry, EFG is positioning itself as the brand for esports enthusiasts, professionals, and businesses alike.
The Power of EFG’s Brands
ESL: The Global Tournament Powerhouse
ESL has established a reputation for hosting world-class tournaments. Whether it is major international events or local competitions such as the ESL Saudi Challenge, ESL’s capacity to bring together players and fans is unmatched. The Riyadh event was a significant milestone, providing new opportunities for gamers in the MENA region to compete on the global stage.
FACEIT: The Competitive Player’s Playground
For players seeking the ultimate competitive edge, FACEIT is the platform of choice. With its updated Arabic interface and Dubai-based servers, FACEIT is making waves in the region. These upgrades provide smoother matchmaking queues for games like Counter-Strike 2 (CS2), enhancing players’ gaming experience in the region.
DreamHack: The Festival of Gaming Culture
DreamHack goes beyond esports; it’s a celebration of gaming culture. From LAN parties to immersive experiences, DreamHack blurs the lines between gaming and lifestyle. It’s where the community comes alive, making it an essential part of EFG’s ecosystem.
“We’re incredibly excited to bring communities across the region together through their shared love of gaming and esports. It’s more than just gameplay—it’s about building spaces where fans can connect with their favorite players, teams, and each other.” Said Franck Guignery SVP Middle East & Africa at ESL FACEIT Group.
“Our mission is to take gaming and esports in MENA to the next level. Being the official operating partner of the Esports World Cup with the Esports World Cup Foundation is a huge step, but it doesn’t stop there. We’re also committed to creating local moments that matter—whether through the ESL Saudi Challenge, the FACEIT platform, or other initiatives that bring the community closer together. This is just the beginning of a transformative journey for esports in the region.”
Why Saudi Arabia is Central to EFG’s Vision
Saudi Arabia is rapidly becoming a cornerstone of the global esports scene. With a young, tech-savvy population and significant investments in gaming infrastructure, the Kingdom offers a fertile ground for growth. EFG recognizes this potential and is enhancing its focus on the region and its players.
The EWC 2025 in Riyadh is poised to be a monumental event, showcasing the most popular esports titles across genres while offering record-breaking prizes. Meanwhile, efforts to localize global events aim to create deeper connections between regional players and the international esports community.
EFG’s Vision for the Future
Localization of Global Events: Tailoring international tournaments to better resonate with local audiences.
Empowering Regional Players: Creating opportunities for gamers to advance into professional careers.
Strengthening Communities: Building platforms that unite players, fans, and partners across the regionally and globally.
EFG’s focus isn’t just on competition—it’s on creating a world where esports is accessible, inclusive, and inspiring.