When Dubai does something right, it echoes the world over. Take FIVE Hotels and Resorts, for instance. Over the last several years, the brand has expanded from a key locale on the Palm Jumeirah to a lifestyle to itself, synonymous with high-energy luxury.
That brand keeps expanding. Now, when you walk through one of its iconic clubs, you will find a FIVE Music Studio nestled inside, all part of a brand new record label founded with Warner Music Group called FIVE Music.
As people lose themselves on the dance floor outside, inside, artists like Robin Schulz, Space Motion, Franky Wah and Alle Farben, along with renowned writers like KIDDO and Bully Songs are inside crafting the ‘Sound of FIVE’ for a new generation of music fans, fans who literally now travel across the world to be a part of what FIVE has to offer (even in the FIVE private party jet 9H-FIVE, also launched last month).
It all makes sense. After all, how many hotel brands can you think of that have cultivated a vibe in such a short amount of time quite like FIVE? Launched in Dubai in 2011, the idea of FIVE is now instantly definable and unmistakable, and already expanding across the world, with FIVE Zurich now open and more to come both this year and beyond.
For now, FIVE Palm Jumeirah is still the brand’s pillar location, with its self-described ‘instafamous’ social pool starting the party early, and every aspect of the hotel designed around creating the ultimate good time, with a legitimately world-class wellness spa built to help you recover before doing it all over again.
Sometimes you want to getaway and pamper yourself in order to feel good. Sometimes you want to let loose. Go somewhere else for the former. For a good time, call FIVE.
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