The Alpine Eagle collection of sporty-chic timepieces has just expanded with the addition of two 41 mm-diameter models featuring a dial in an original “Pine Green” colour. Available in versions featuring either Chopard’s exclusive ultra-resistant and luminous Lucent Steel A223 or ethical 18-carat rose gold, the timepiece features a Chopard 01.01-C movement, whose high-precision timing is authenticated by chronometer certification. In keeping with the Maison’s commitment to the preservation of the Alpine environment and its biodiversity, part of the proceeds from sales of the new models will be donated to the Alpine Eagle Foundation, whose programmes have already enabled the reintroduction of the white-tailed eagle in the Lake Geneva region.
The New Dial in Pine Green
A new colour is making its debut on the dial of the watches in the Alpine Eagle collection: like Aletsch Blue, Bernina Grey or Absolute Black, “Pine Green” is inspired by the palette of natural colours in the Alpine ecosystem, like the forests carpeting the mountains that reveal a deep greyish-green mantle of vegetation when the snows melt.
Sustainable Materials
Since the launch of the collection in 2019, Alpine Eagle has sought to prove that sustainability and luxury go hand in hand. The Lucent Steel A223 used, which is exclusive to Chopard, is made from 70% recycled material. Thanks to its anti-allergenic composition, it has properties comparable to surgical steel, making it highly dermo-compatible.
A second version of the timepiece is available in 18-carat rose gold. The fine gold used to produce Alpine Eagle watches is 100% ethical, which is the case for the rest of the Maison’s watch and jewellery releases since July 2018.
The Alpine Eagle collection
Devised by three generations of men in the Scheufele family, the Alpine Eagle collection is a modern reinterpretation of the St. Moritz, the first watch creation by Karl-Friedrich Scheufele in the late 1970s.
The Alpine Eagle is characterized by a round case with stylised raised sides, a crown engraved with the compass rose, a bezel with eight functional indexed screws, a textured dial with deep hues and luminescent indications, as well as an integrated metal bracelet.
What is the Alpine Eagle Foundation?
The Alpine Eagle collection continues Chopard’s commitment to giving something back, through the actions of its eponymous Foundation. The non-profit pursues innovative and multidisciplinary environmental projects designed to raise awareness and mobilise the public regarding the importance, beauty and fragility of the Alpine habitat.
Karl-Friedrich Scheufele, co-president of Chopard and co-founder of the Alpine Eagle Foundation explains: “Given that I personally find refuge in the pleasures of hiking and skiing, I appreciate the calm of the mountains, which are conducive to inspiration, reflection and serenity. Preserving this environment is very important to us, and I am extremely proud that the beauty of our Alpine Eagle timepieces pays tribute to the Nature that inspired them and enables the funding of concrete actions to support the conservation of this fragile ecosystem.”
Available in the UAE at Chopard Boutiques at The Dubai Mall, Mall of the Emirates and Wafi Mall