To mark the launch of their exciting new partnership, Chivas Regal and Scuderia Ferrari HP hosted an exclusive, high-octane event at the Royal Terrace of the W Hotel during the Abu Dhabi Grand Prix, providing guests with the best view of the racetrack in the house. This prestigious occasion brought together partners, media, and select guests for a celebration of luxury, craftsmanship, and dynamic energy, aligning the spirit of both brands like two thunderous racecars zooming side by side.
With front-row views of the iconic Yas Marina Circuit, attendees were treated to an unparalleled experience that seamlessly combined the thrill of motorsport with the sophistication of Chivas Regal. Bespoke Chivas Regal cocktails were served throughout the day, while a live DJ set the tone for an unforgettable atmosphere, adding to the electrifying energy of the event.
The partnership between Chivas Regal and Scuderia Ferrari HP represents a fusion of two global icons known for their relentless pursuit of excellence, precision, and ambition. As the evening unfolded against the backdrop of one of the world’s most prestigious motorsport events, it was clear that this collaboration is set to redefine what’s possible, with many more extraordinarily thrilling moments on the horizon.
With both brands driven by a passion for perfection, you better fasten your seatbelts, because the best is yet to come.
Fans can keep up to date with the new partnership by following @Regals_DXB on Instagram or visiting Chivas.com.