When Drake, Rihanna, Kim K, or anyone in the NBA want some kicks, they go to The Edit LDN, the venture and celebrity-backed sneaker, streetwear, and luxury reseller platform. And as of today, they have been acquired by BrandAlley, the UK’s leading off-price premium and luxury brand e-tailer.
So what does this mean for dedicated sneakerheads around the world, and especially here in Dubai and The Middle East?
Founded in 2020, The Edit LDN has quickly become a global authority in the Sneaker and High-End streetwear market. And it’s new acquisition by BrandAlley is part of a long-term vision to include sustainability and circularity within their business.
With partnerships including Harrods, Galeries Lafayette, Harvey Nichols (in Riyadh, Saudi Arabia, as well) and Threads Styling – The Edit LDN’s client base includes movie stars, rock stars, Premier League footballers, Basketball players, and NFL stars. Brands include Jordan, Yeezy, Louis Vuitton, Fear of God, Dior, and others.
Just last year, the iconic The Chicago Bulls NBA team partnered with The Edit LDN in a historic merger.
Commenting on the recent acquisition, CEO of The Edit LDN, Moses Rashid said, “Although 2023 was another year of positive growth and revenue, it has been a difficult period with financial challenges being accelerated by external funding sources that we had on our creditor books. In order to continue to achieve our growth goals, it was crucial to act fast to find a long-term partner who sees the potential to take Edit LDN global and offers the operational infrastructure required for sustainable growth. I see this fit with Rob and his Executive team at BrandAlley. This move will bring confidence to our community, suppliers and the reseller industry as a whole.”
The Edit LDN recently planted their flag in Riyadh’s Harvey Nichols location in May 2023, and are looking to expand to Dubai.
“We’re looking at how we can drive the business through the GCC region bringing more coolness and newness through The Edit LDN platform, and we see the Middle East as a huge opportunity and look forward to bringing more exclusive heat to the region,” adds Moses Rashid.
Follow The Edit LDN’s official Instagram account here and Harvey Nichols Riyadh here
