1937 Bespoke, the luxury menswear brand known for combining traditional tailoring with modern elegance, is getting ready to open its second boutique in the heart of Business Bay, in Building 9, Bay Square. And for fans of quality craftsmanship and timeless style, this new space promises much more than just suits.
Led by Lebanese fashion expert Abdul Wahab Darwich, whose career began in the ateliers of Dior Paris, 1937 Bespoke is more than just a tailoring house. It’s built on the idea that clothing should reflect not only the body, but the man himself: his story, posture, skin tone, profession, lifestyle, and personal rhythm.
What makes 1937 Bespoke different?
Tailoring is at the heart of the brand, not just the clothes, but the experience. At 1937 Bespoke, clients choose from the finest Italian fabrics and work closely with expert tailors to create a one-of-a-kind garment. From the first fitting to the final stitch, every detail is crafted to suit the person wearing it.
This new boutique continues the brand’s mission to blend classic techniques with a modern touch, whether it’s the cut of the suit, the feel of the fabric, or the atmosphere of the space. It’s built for today’s gentleman: confident, stylish, and ready to invest in things that last.
Before the doors officially open, 1937 Bespoke shares with Esquire Middle East five key reasons why a custom-tailored suit is always worth it:
1. Perfect Fit: A custom suit is made for your body. No guessing. No compromises. Just a clean, sharp look every time.
2. Personal Style: Want to stand out from the crowd? With a bespoke suit, you decide the fabric, the cut, and the details, so it reflects your personality, not just the latest trend.
3. Fabric Choice: Choose from top-quality fabrics in the colours and textures you love. It’s not just about looks; it’s about comfort, durability, and care.
4. Look Sharp, Feel Sharp: There’s confidence that comes from knowing your clothes fit perfectly. A bespoke suit helps you walk taller and feel ready for anything.
5. Make a Statement: Whether it’s a big meeting or an important event, a custom suit leaves a lasting impression. It says you’re serious about style and about showing up at your best.
The new 1937 Bespoke boutique officially opens on July 11, 2025 at Bay Square, Building 9. Visit their shop to browse through their ready-to-wear summer collection, or to book private tailoring sessions for yourself.