The founder and CEO of BENO, Aiham Bader, isn’t interested in cliché luxury. He is reimagining the luxury experience from the ground up: streamlined, smart, and deeply personal. His vision is rooted in a simple, striking idea that true luxury is about precision, personalization, and purpose.
Bader didn’t come from the world of yachts and supercars. His journey began in the complex world of aviation logistics, where details mean everything and time isn’t just money, it’s control. In 2015, he launched Click Aviation Network, a platform that redefined how private aviation operated across the globe. It was a masterclass in identifying inefficiencies and turning them into seamless systems. But it was just the beginning.
Having achieved his first wins, his vision foretold an unfulfilled need for better luxury in the city of ambition. And his answer was BENO.
More than a concierge service, BENO is a luxury ecosystem, carefully curated and tastefully refined. From supercars and private yachts to helicopter tours and bedouin themed feasts under the desert’s stars, BENO’s offering is an experience that’s tailored and elevated at every touchpoint.
While most players in the market rely on third-party providers, BENO owns its assets and technology, with an ever-growing fleet of yachts, luxury vehicles and tech-enabled experiences. It’s a bold move, but one that ensures uncompromising control and quality. In a market full of middlemen, BENO is building vertically and offering clients something increasingly rare in this industry — consistency, trust, and cutting-edge digital convenience.
The brand’s curated fleet ranges from Rolls-Royces and Lamborghinis to bespoke desert excursions turned into private, fine-dining escapes. Helicopter rides aren’t just about skyline views but stitched into itineraries that speak to individuality. Even the booking process balances sleek digital ease with a warm human touch, thanks to BENO’s expertly trained concierge team.
At the centre of this finely tuned machine is Bader himself, deeply involved, relentlessly precise, and clear on the company’s ethos: “We build excellence one elevated experience at a time.”
As BENO moves toward its next milestone, increasing their luxury yachts and global expansion—Bader isn’t just chasing growth. He’s shaping the future of experience-led luxury in a region already known for its appetite for the extraordinary.