Amiri, outfitter to every bad boy on, and off, the Sunset Strip, has just channeled the finest of the unrefined for their latest F/W campaign. Featuring Ashton Sanders, Seth Lee, and Amiri ambassador, South Korean sensation Sunwoo, this latest collection feels like it was found in the recording studio during the Appetite for Destruction sessions, and we can only imagine Axl Rose would approve.
Shot on location at the Palace Theatre in Los Angeles, a historic landmark that provides evocative environs to frame both talent and fashion, each image is a mini-narrative, a snapshot of a wider story, of the characters inside and the clothes they wear. One can practically hear the volcanic guitar riffs and snarling vocals bleeding from the page.
“For the Autumn-Winter 2024 AMIRI campaign, I was inspired by young actors at the cusp of their breakthroughs becoming real cinema artists – dressing up, but still being themselves,” said Mike Amiri. “The talent we showcase in these images – Ashton Sanders, Seth Lee, and our AMIRI Ambassador Sunwoo – exemplify a new generation shaping global culture. Here, these young idols become timeless icons.”
It’s Ziggy Stardust era Bowie mixed with Adam Ant, sprinkled with 1980’s Mickey Rourke and a dash of Slash and Alice Cooper – all the nutrients required to make a statement in this world.
Find the collection here.
