A devoted father, an innovative entrepreneur, and a forward-thinking CEO, Wissam Breidy has been making headlines in both business and media for all the right reasons. He’s a firm believer in forging meaningful connections, creating impact, and inspiring those around him to do the same. This is exactly why we decided to sit down with him for our extraordinary campaign, spotlighting individuals who’ve not only scaled professional heights but have also injected purpose into every step of their journey.
“After being appointed as the CEO of HRE Development, one of the leading real estate development companies in Dubai, I led an incredible collaboration with Dubai Cares, contributing to support their global mission for education. This initiative was extraordinary as it seamlessly aligned a large-scale real estate project with a meaningful purpose. It marked a landmark moment in my career, reaffirming my belief that businesses have the power and responsibility to drive positive change,” he says.
At the heart of everything Wissam does is a commitment to family. “I am most proud of being a devoted husband and father while successfully navigating the demands of entrepreneurship and media. Building a life where my family feels supported, inspired, and proud of my efforts is my most significant personal achievement.”
His motivation is driven by those closest to him. “My family. They are my greatest source of inspiration and strength, constantly pushing me to grow both personally and professionally,” he adds. But Wissam’s aspirations extend well beyond his personal goals. He’s determined to build ventures that resonate with both purpose and innovation. His guiding principle: “Success is temporary, but impact is lasting. Every project I take on, every story I share, and every decision I make is guided by this principle. It’s a reminder to focus on creating something meaningful.”
Maintaining a healthy outlook is essential in his dual roles as entrepreneur and father. “I tell them that their uniqueness is their superpower. I encourage them to enjoy every moment, be strong, stay confident, and always take responsibility for their actions,” he says.
No stranger to adversity, Wissam leans on his own inner compass to keep going. “I rely on my sense of purpose. Whether in business or life, I remind myself of why I started and focus on the positive impact I want to create. When you stay aligned with your mission, challenges seem smaller and become opportunities for growth.”
It’s this same commitment to excellence that Mercedes-Benz seeks to mirror in the GLS range. Where Wissam embodies two sides to him, combining his knack for business with philanthropic endeavours, the GLS models offer a harmonious blend of refined style and sheer capability.
Now featuring an even more prominent radiator grille with galvanised louvres in Silver Shadow, a redesigned bumper, and newly introduced 20-inch multi-spoke light-alloy wheels in Himalayas grey, the GLS cuts a striking figure on the road.
For those who relish adventure, Mercedes-Benz has introduced the Off-Road Engineering package, providing extra ground clearance and a ‘transparent bonnet’ function that displays hidden terrain under the front of the vehicle. As a seven-seater SUV, the GLS comes with thoughtful interior refinements, including glossy brown lime wood as standard and two new leather colours, Catalana beige and Bahia brown, for a warm touch to the cabin.
The updated MBUX system only amplifies the experience, offering three display styles (classic, sporty, discreet) and three driving modes (Navigation, Assistance, Service). Whether it’s towing heavy loads, up to 3.5 tonnes, or supporting your family journeys with advanced driver-assistance features, the GLS is built to rise to the occasion. From trailer route planners to active roll stabilisation on its AMG models, its spirit aligns well with Wissam’s drive to combine purpose and performance in equal measure.
Wissam Breidy stands out as a true example of combining sincerity and significance, be it in real estate development, philanthropy, or nurturing his family. And if the
Mercedes-Benz GLS is any indicator, extraordinary becomes that much more attainable when style, substance, and a strong sense of purpose come together, leading us all Inside the Extraordinary…