This Eid Al Adha, Abu Dhabi’s luxury shoppers have a new reason to spend bigger. From 18 to 31 May 2026, Darna Rewards by Aldar is rolling out its most rewarding campaign yet, giving shoppers across The Galleria Al Maryah Island, Yas Mall, and Al Jimi Mall the chance to unlock up to 10 percent value back across more than 100 luxury brands.
The campaign spans fashion, beauty, jewellery, and watches, with rewards activated through the Darna Rewards app once shoppers reach a minimum cumulative spend of AED 5,000. This year’s edition also marks the first time the initiative expands beyond The Galleria Al Maryah Island, transforming it from a single-destination event into a wider Abu Dhabi retail moment that now stretches all the way to Al Ain.
And the timing makes sense.
Eid shopping in the UAE has evolved into something far more considered than last-minute gifting and rushed mall visits. It’s become a season built around investment purchases, statement pieces, and experiences that actually feel elevated. Darna Rewards taps directly into that shift, turning luxury spending into something that feels smarter, seamless, and genuinely rewarding.
At the centre of it all remains The Galleria Al Maryah Island, still the capital’s strongest address for luxury retail and refined dining. Yas Mall brings the energy and scale of Yas Island into the mix, while Al Jimi Mall gives the campaign a foothold in Al Ain for the first time, widening the experience beyond Abu Dhabi city limits.
“Expanding the campaign beyond The Galleria Al Maryah Island to include Yas Mall and Al Jimi Mall in this edition reflects our continued focus on creating a more connected and cohesive retail ecosystem across our destinations,” said Saoud Khoory, Chief Retail Officer at Aldar Investment. “The campaign not only aims to elevate the retail experience through meaningful rewards but also celebrates the UAE’s position as a leading destination for luxury; where choice, service, and experiences come together to deliver tangible value for our customers.”
Crucially, the experience has been designed to feel effortless. Users simply download the Darna Rewards app, link their payment card, and shop across participating brands as normal, with rewards unlocked automatically in the background.
In a market where luxury shoppers increasingly expect convenience to feel just as premium as the products themselves, that seamless luxury shopping experience approach may be the campaign’s smartest move. Shop the campaign from 18–31 May 2026 and download the Darna Rewards app to unlock exclusive rewards across The Galleria Al Maryah Island, Yas Mall, and Al Jimi Mall.