While the script normally calls for restaurants with an international reputation to open up an outpost in the UAE, the Dubai-born La Serre restaurant plans to flip the script annoucing bold expansion plans that include opening in Riyadh, London and New York.
In a statement from its operators, Lincoln Hospitality, the classy French brasserie has confirmed that it will be open its doors in the Saudi capital’s up-and-coming King Abdullah Financial District (KAFD) in early 2021.
London will follow later in the year, when La Serre’s flag will unfurl in the city’s upscale district of Knightsbridge, closely trailed by New York’s launch – seeing all three venues open by year-end.
Commenting on the expansion, Ralph Homer, CEO & co-founder of Lincoln Hospitality Inc. said: “We are extremely excited to export the La Serre brand internationally. After years of success here in Dubai, this is the next natural step for us.”
Since its 2013 establishment, La Serre has firmly cemented itself as one of the UAE’s biggest home-grown success stories.
The French bistro, boulangerie and high-end dining restaurant spread over two levels on Dubai’s prestigious Emaar Boulevard. La Serre is known for its sophisticated, ingredients-focused French menu. Its bakery is renowned for some of the finest pastries, cakes and breads in Dubai, while its recently gently refreshed interiors boast an abundance of natural light, a rotating art collection and a chic bar where expert mixologists make drinks to order.
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