Five stunning landmarks around the Middle East were the backdrop for the simultaneous unveiling of the all-new Audi Q6 e-tron that heralds a thrilling new era for electric mobility.
Accelerating into the future with precision, innovation and elegance, the new Audi Q6 e-tron was premiered in the Middle East at a series of locations that symbolise both the region’s rich culture but also the technological sophistication that propels Audi’s vision for electric driving.
The iconic launch took place at a trio of places in the UAE: Ritz Carlton Abu Dhabi, with the magnificent Sheikh Zayed Grand Mosque in the background; Dubai’s special Museum of the Future; and the inspirational House of Wisdom cultural centre in Sharjah. In Oman, the Al Mouj complex in Muscat was chosen to present the Q6 e-tron while in Qatar, the premium SUV was unveiled at 7, Richard Serra’s astonishing sculpture at the Museum of Islamic Art Park in Doha.
The regional reveal of the Q6 e-tron lit the touch paper on more than 20 new model launches coming before the end of 2025 and highlights how Audi is shaping the future of sustainable mobility.
Displaying a confident and powerful silhouette, the futuristic Q6 e-tron sets new standards of performance, digital mastery and unparalleled luxury. With a range of up to 625km, a rapid 10 minute recharge offering up to 255km, and a charging time of just 21 minutes to go from 10% to 80% at high performance charging, the Q6 e-tron is at the cutting edge of electric automotive engineering.
Inside, a sense of space and light welcome the driver to the Q6 e-tron, as a string of advanced features are presented in a neat and logical manner across a digital stage of beautifully intuitive panoramic displays. Audi’s pledge to sustainability is demonstrated by the presence of recycled materials in the cockpit, which provides absolute comfort and luxury as well as a blissfully smooth ride thanks to adaptive air suspension. Crystal clear audio comes from 16 high quality speakers plus two more in each head restraint for the driver and passenger.
Audi further shows its engineering expertise with the world-first active digital signature lights that offer car-to-x communication and proximity detection, displaying custom warning symbols for safety and driver comfort, as well as advanced digital matrix LED headlights which can be customised to add yet more charisma to the Q6 e-tron.
Audi Middle East’s Managing Director Rene Koneberg said, “The Q6 e-tron marks the start of a new era for Audi. This launch reflects what Audi is all about: innovation, sustainability, and a genuine commitment to the future. We’re fully dedicated to leading the charge in the electric mobility movement here in the Middle East.”
Audi’s latest electric SUV sets an impressive new benchmark in the revolutionary world of electric driving and forges a path to a bright, dynamic future.
The Audi Q6 e-tron is available in showrooms in the first quarter of 2025. For more information or to book a test drive, go to audi-me.com/Q6