The best thing to come out of Denmark since LEGO, Mads Mikkelsen, flaunts his A-lister good looks in ZEGNA’s latest summer campaign, adding Zegna brand ambassador to his already impressive resumé. And as if we didn’t already want everything on their sartorial menu, this only amplified our cravings.
The ‘ZEGNA in Summer’ campaign features the Casino Royale baddie in various serene locations, showcasing the brand’s Oasi Lino collection. As ZEGNA’s Global Ambassador, Mikkelsen leads the Italian brand’s 232 community of visionaries, all united by their commitment to excellence and bold decision-making.
All Oasi Lino fabrics are crafted from flax fibers that ZEGNA pledges to certify as 100% traceable by 2024, marking a significant milestone in the brand’s Road to Traceability initiative. Since 1910, Oasi Zegna has been reforested with over 500,000 trees, transforming it into a thriving and biodiverse ecosystem.
“I am really proud to continue my collaboration with ZEGNA and to be the Global Ambassador of the new Oasi Lino SS24 collection. ZEGNA is the leader in the production of fine fabrics and global excellence in menswear,” said Mads Mikkelsen.“Their commitment with Oasi Lino towards sustainability and traceability is extraordinary. Oasi fibres are the epitome of the highest craftsmanship that goes into every ZEGNA product. The philosophy and values of ZEGNA are the reason it is such an inspiring brand.”
This week, ZEGNA will host a variety of dinners in Shanghai to celebrate their new event concept, ‘VILLA ZEGNA’, together with Mads Mikkelsen and We Lei. And if you’re bummed you didn’t get an invite, don’t worry, you’re not the first.
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