Ramadan collections have become a staple release in the calendar years of luxury fashion houses. With Ramadan on the horizon once again, Italian fashion house Prada is celebrating the occasion with the launch of a new Prada Ramadan collection and campaign across the region.
Prada’s Ramadan collection is an ode to the Earth and sky, opposing forces of nature, and the delicate horizon at which they meet. The campaign utilizes the backdrop of desert sands and blue skies to complement the tan hues used in the collection.
The collection is a curated selection of ready-to-wear shirts, trousers, and accessories including bags, sunglasses, and shoes. The sunglasses are sleek and modern, while the sandals resemble the traditional leather sandals worn by Emirati men.
With Prada and sister label Miu Miu being named the “hottest” and “most viral” fashion brands of 2023 – Prada reigned supreme in Q1 of 2023 while Miu Miu dominated in Q3 and Q4 – all eyes are on the Italian brands to lead the way and set the trends in 2024.