While globally the SUV has had something of a moment in 2023, it’s actually been an essential on Middle Eastern roads for decades. Something with stature and heft that can take you from road to desert and look pretty iconic in the process. But while the sheer number of options can be a little mind-boggling at times, we have to admit that we’re all in on the Geely Monjaro.
The brand’s flagship SUV, it’s powered by advanced tech that offers safety, performance, intelligence and efficiency and, as it’s launching in the UAE, you can pick it up in a special, limited edition colourway—matte grey exterior with a caramel interior—while the top of the range GF+ also offers turquoise blue. That’s another exclusive for you right there.
Powered by Volvo and Geely’s jointly developed 2.0L turbo direct injection engine, the most advanced SUV Geely has ever created raises the bar across the board. From the Highway Assisted Driving that actively monitors the vehicle’s surroundings and autonomously changes lanes, to the classically designed cabin featuring a seamless blend of East and West style; the 10-speaker high-performance BOSE premium sound system, to the atmospheric lighting scheme that the driver can actively customise to make your driving experience that little more chilled.
While there’s a beefed-up off-road performance (BorgWarner’s sixth-generation four-wheel-drive system making a 50:50 front/rear torque distribution possible), a number of different drive modes offer a multitude of options. From an energy-efficient ECO mode to refined NORM mode, speedy SPORT mode, to reliable SNOW mode (perhaps less required in the region) and a powerful OFFROAD mode. You can drive to suit your needs and environment.
“We are thrilled to bring the all-new Monjaro, a world-class SUV packed with the latest technology, security, design and entertainment features, to our customers in the United Arab Emirates at a very affordable price positioning, said Dr Andreas Schaaf, CEO – New Ventures at Albatha Automotive. “While offering advanced technologies and luxurious features, the Monjaro doesn’t forget its DNA as a sports utility vehicle, with a wide wheel track, long wheelbase, AWD, spacious interior and cargo space which establish Monjaro as practical, reliable, and ready for adventure. This is a vehicle at home on both the streets of the UAE’s urban cityscapes, and its beautiful natural landscapes. Bold, tough and super refined, our flagship model Monjaro sets new benchmarks in the UAE for breathtaking design, premium materials, superior quality and advanced technology features.”
And when they call the Monjaro affordable luxury, they really aren’t wrong. The launch offer begins at AED 123,900 for the Monjaro GK trim level, and AED 133,900 for the Monjaro GF trim. While, the range-topping GF+ is available for AED 138,900.