Remember “Nothing”? Yes, the brand that sells phones (and not thin air).
In an intriguing pivot from its tech background, it has now decided to get into the world of fashion. No, you didn’t misread, Nothing is now making… something: clothing.
Unveiled at the fashionable hubbub that is Frieze London, the tech company announced its new venture: Nothing Apparel. Described as a “uniform for creatives”, it seems certain the brand is going after those who love the brand and limited edition drops.
Nothing is the same company known for its Phone (1) and Phone (2) smartphones. Not stopping at just being in your hand, it previously expanded to your ears with wireless earbuds. It recently announced a new collaboration with Teenage Engineering to roll out budget-friendly accessories like headphones and chargers, all under the catchy title, CMF by Nothing.
So, what sartorial surprises await? Caps, coats, and even tracksuits are on the menu. Perfect for anyone wanting to look “tech-chic”. But there’s a small catch – it’s exclusive.
Currently, you can only snag these pieces from the brand’s pop-up at Dover Street Market in London. But hold on to your tech-branded cap, more of Nothing clothes will be available at their main store in London soon.
For more information, head over to Nothing’s apparel page (which is currently offline).