Subtly is not really a trait of Hublot, so it makes sense that as the Swiss watch brand snipped the ribbon on its new flagship boutique in Riyadh, that it did so with a Big Bang.
Located in Riyadh’s upmarket Solitaire Mall, the impressive 246 m² boutique is now the brand’s largest in the Middle East – a testament to the vision and ambition of Hublot’s local partners Attar United.
The design is classic Hublot with all the hallmarks of the brand’s key DNA, including a fusion of contemporary art, luxury craftsmanship, and innovation.
Aside from the collection of Hublot’s key timepieces on display, the highlight of the new boutique is its ‘Experiential Room’. Making its debut in the Middle East, guests can engage in an interactive experience that offers an immersive exploration of Hublot’s pioneering materials – Rubber, Magic Gold,Ceramic, and Sapphire—all developed in-house.
Emblematic timepieces, renowned for their mastery of materials, are available at the Boutique, together with a selection of the brand’s mostcelebrated timepieces, bringing this innovation to life.
Joining the clutch of influential figures and collectors attended the grand opening ceremony was Hublot CEO Julien Tornare, Switzerland’s Ambassador to Saudi Arabia, Yasmine Chatila Zwahlen, and Attar United CEO, Mohammed Saddik Attar.
In a short speach Tonare stated that Riyadh embodies the perfect mix of deeply rooted traditions and bold vision, values that align perfectly with Hublot’s philosophy of combining the spirit of innovation and rich heritage.
Mohamed Sadiq Attar, CEO of Attar United, expressed his pride and happiness in continuing the fruitful partnership with Hublot and expanding it through the opening of the first flagship boutique in KSA. This opening is a clear testament to Hublot’s dedication to supporting the dynamic luxury sector in the Kingdom.