Could this be the future of fashion? Louis Vuitton’s SS16 womenswear collection is inspired by Japanese manga and the French fashion house revealed last month that the star of their new campaign is not a super model or Hollywood starlet, but a computer-generated character from cult Japanese video game, Final Fantasy.
Now normally, we here at Esquire are more interested in the men’s side of the fashion spectrum, but the use of Final Fantasy as part of a high-fashion marketing campaign is certainly enough to peak our interest.
Louis Vuitton’s creative director Nicolas Ghesquière revealed candy-haired Lightning, Final Fantasy’s main protagonists created by video game artist Tetsuya Nomura, is the star of their new ad campaign with Lightening dressed in looks from his latest runway collection.
“If we push the reflection about heroines, or what might constitute the nature of a woman whose actions can be so courageous that she becomes superior and iconic, it becomes obvious that a virtual entity integrates with the founding principles of the Maison”, explains Ghesquière. “Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life.”
See the full campaign here, below.
