There was a time when Robert Pattinson was admired by pretty much every tweenage girl on the planet, but the Hollywood A-lister has since shrugged off that side of his appeal and gained a whole new fan-base: sartorially-envious men.
This of course is helped hugely by the actor’s latest turn as the face of the Dior Homme’s new fragrance Intense City. The 29-year-old Life actor rocks a clean-shaven face and some really sharp suits while walking throughout New York City — to the beat of “All I Need” by L’Orange & Jeremiah Jae – in what is one of the coolest fragrance adverts we’ve seen in a long while.
Intense, is the latest male scent from the house of Dior Homme and brings with it a vibrant interpretation of the brand’s latest signature, the celebration of a King Iris. An Eau de Parfum that wields indulgent notes with a masculine touch, and an addictive, immediate charm.
The campaign is cool, urban and modern enough for us to overlook the rather cliched marketing messages “Life is short,” “Break the Rules,” and “Never regret anything” that flash across the screen.