When your partner is Cristiano Ronaldo, stepping out without causing a stir is nearly impossible. Georgina Rodríguez knows this reality well – but in Holsten’s latest Saudi Arabia campaign, she’s the one stealing the spotlight. A simple stop at a local baqala becomes headline-worthy, not because of Ronaldo, but because Georgina turns the everyday into something cinematic.
Shot in Riyadh, the “Treat Yourself with a Holsten” film captures that ripple effect perfectly. A rumour spreads, anticipation builds, and then Georgina appears unhurried, effortless, and unapologetically herself. She picks up a Holsten, and suddenly the smallest act feels like an occasion.
That’s the brilliance of the campaign. Holsten isn’t positioning itself as rarefied but rather about finding satisfaction in life’s smaller victories. A smooth malt drink that elevates an ordinary moment, transforming the routine into something worth remembering.
As Georgina puts it: “This campaign was a blast – unexpected, fun, and riding that perfect city energy. Holsten is all about those tiny victories – and I’m here for that.”
From streaming platforms like Shahid to TikTok feeds, cinema screens to city billboards, Holsten’s latest push is everywhere. And just like a Ronaldo goal or a Georgina street-style moment, it proves that some things are impossible to ignore.