The sixth annual LVMH Watch Week was due to be hosted in Los Angeles (scheduled for January 21 to 24, 2025), however, in light of the recent tragedy of the raging wildfires the decision was taken to move it to a safer, digital space.
Despite the setback, the big watch show promised a noteworthy lineup featuring regulars such as TAG Heuer, Hublot, Zenith, and Bvlgari, alongside the exciting debuts of Louis Vuitton and Tiffany & Co.
Here are Esquire’s pick of the highlights.
TAG Heuer races ahead
TAG Heuer is revving up its engine in 2025, powered by a couple of big engines. Firstly, the appointment of its dynamic new CEO, Antoine Pin (who has moved over from Bvlgari – but actually started his watch career at TAG Heuer almost 30 years ago); and secondly, the newly-inked 10-year deal that sees the watchmaker step back into the world of Formula 1 as it returns as the official global timekeeper for the racing series.
It makes sense then that, on the watch front, TAG Heuer has taken to LVMH Watch Week to revitalise its ‘Formula 1’ collection with chronographs donning bold colours and sharp designs. As also a sponsor of the Oracle Red Bull Racing team, it also unveiled a special edition chrono, no less, showcasing those high-precision timekeeping chops.
The watches echo TAG Heuer’s racing heritage, with a nice mix of modern aesthetics and the strength to withstand a lap or two on the track. Titanium cases, aluminum bezels with a nod to brake discs, and colorways that pop make these watches a spot-on accessory for any race day—or perhaps just a brisk day at the office.
Zenith sports some bling
At LVMH Watch Week 2025, Zenith made a strong case for combining a high-precision sports watch with many pretty high-quality stones – or as it prefers to call it: the new Chronomaster Sport Rainbow.
This uber-luxurious version of its popular Chronomaster Sport is crafted in white gold and featuring a bezel set with a no-nonsense clutch of 10 baguette diamonds and 40 baguette sapphires in an array of colours. In short, this is timepiece is ‘iced’.
But don’t let the bling fool you. Beneath the shine is the robust El Primero 3600 automatic movement that boasts a frequency of 5Hz, allowing the chronograph seconds hand to complete one full revolution in 10 seconds. The watch is finished with a three-link white gold bracelet with double folding clasp.
Hublot slims down an old favourite
When it first debuted in 2016, Hublot’s MECA-10 made waves with its innovative skeleton movement, anchored by a ring-shaped baseplate and just three linear bridges.
This year the Big Bang MECA-10 has been reimagined with a refined 42mm case in a collection of King Gold, Titanium, and Frosted Carbon pieces. Inspired by Meccano construction, this avant-garde manual-winding skeleton watch showcases micromechanical artistry with visible mechanics, a unique 10-day power reserve, and a rack-driven digital display.
Louis Vuitton has us in a spin
When the watch department of Louis Vuitton first introduced its original ‘Spin Time’ function (2009 or 2011, depending on who you ask), it reminded us of the fun that mechanical watchmaking can still bring to our lives. So you can imagine the smile on our faces with the reveal of the new line it’s calling the Tambour Taiko Spin Time series.
At LVMH Watch Week, Louis Vuitton populated this new series with six new limited-edition models – all of which incorporated the cleaner, updated design language that it’s been rolling out since 2023, into popular Spin Time series.
Chief among these are the Tambour Taiko Spin Time 39.5mm (pictured above) which see the fully redesigned Calibre LFT ST13.01 displayed on on a smaller dial size and a closed case back. While more technically-savvy watch fans might be more interested in the the limited edition Tambour Taiko Spin Time Air Flying Tourbillon – which combines the Spin Time function with a Tourbillon right in the centre of it. Damn fun watchmaking!
Tiffany & Co. introduces a showstopper
A one-of-a-kind piece, this incredible timepiece is inspired by (and named after) the legendary Tiffany Diamond – a 128.54-carat cushion-shaped fancy yellow diamond.
Released to great (digital) applause at LVMH Watch Week 2025, the Carat 128 watch collection is an eloquent expression of Tiffany & Co.’s creativity and craftsmanship.
This piece is distinguished by its cushion-shaped case, which is faceted on the front, echoing the form of the diamond that inspired it and creating a distinctive geometric silhouette. The glass protecting the dial is a single diamond-cut aquamarine of 34.52 carats.
The design of the diamond bracelet draws inspiration from the iconic Tiffany Setting engagement ring and its distinctive six-prong design. Artisans set the five-row bracelet with 251 brilliant diamonds of 28 total carats in three different diameters.
Bvlgari Serpenti goes mechanical
Perfectly timed to coincide with the Chinese Year Of The Snake, Bvlgari has taken to LVMH Watch Week 2025 at a canter. The house’s famed Serpenti collection is giving a significant upgrade with the addition of an in-house self-winding movement.
The new Lady Solotempo BVS100 is the culmination of three years of meticulous development, created to perfectly fit within the iconic serpent’s head.
This noteworthy Lady Solotempo calibre features a time-only display, indicating hours, minutes, and seconds, and measures just 19mm in diameter and 3.90mm in thickness. This sleek feel is mirrored in its feather-like 5 gram weight, made all the more impressive given its 50-hour power reserve.