A new chapter in the luxury fashion and creative industries in Saudi Arabia begins next month with the debut launch of Esquire Saudi and Harper’s Bazaar Saudi, respectively.
Already considered to be the leading men’s and women’s luxury lifestyle titles in the GCC, starting from March 2021, the new seasonal editions of the Saudi-specific titles will be the first international luxury fashion and lifestyle magazines to debut in the country.
Published by ITP Media Group (ITP) the editions looking to inspire, reflect, report and support the Kingdom’s growing creative talents and industries.
Speaking about the upcoming launch Her Highness Princess Noura bint Faisal Al Saud (pictured below), a leading member of the Ministry of Culture’s Fashion Commission remarked, “I am excited that fashion publishing in the Kingdom increases opportunities for cultural professionals and will lead to more jobs for writers, photographers, stylists, art directors and graphic designers. Fashion publishing has the potential to be a strong platform upon which to narrate the story of Saudi’s homegrown fashion talents, and encourage cultural exchange. Using fashion as a lens through which to examine the beauty and history of this country will inspire people both at home and abroad.”
As recently reported by the General Authority for Statistics (GSAT), Saudi Arabia has one of the youngest populations in the world with two-thirds under the age of thirty five. Harper’s Bazaar Saudi and Esquire Saudi will reflect this by offering a fresh and dynamic take on fashion and culture, yet will continue to champion the in-depth reporting and features that both titles are famed for.
The Kingdom is undergoing a rapid evolution and transformation with the creation of sweeping new reforms and policies in-line with Vision 2030, which is modernising Saudi Arabia socially, culturally and economically.
Sue Holt, Managing Director of ITP Media Group Saudi commented, “I met Her Highness Princess Noura bint Faisal Al Saud in 2018 to discuss launching the first internationally acclaimed fashion magazines specifically for the Saudi Arabian market and am excited that this discussion has now become a reality. As ITP Media Group we are immensely proud to be part of this historic movement in one of the world’s youngest and most rapidly evolving countries. To be able to showcase and celebrate the creative people there through our media is an absolute honour and we look forward to Harper’s Bazaar and Esquire Saudi helping to unearth previously unseen talent and to tell the stories of the many people that deserve to be recognised.”
Both Harper’s Bazaar Saudi and Esquire Saudi will be bi-lingual with a heavy emphasis on digital across multi-platforms to reflect the consumption habits of their audiences. Seasonal print editions will be distributed to VIPs, including royal family members, HNWIs and the KSA fashion and creative community.
It will be available at select hotels, salons and spas plus on main newsstands. A dedicated ITP editorial team is based in Riyadh working with Saudi Arabian contributors, stylists, photographers and content creators, all overseen by the respective group editor-in-chiefs of Harper’s Bazaar and Esquire GCC, Olivia Phillips and Matthew Baxter-Priest.
Harper’s Bazaar Saudi and Esquire Saudi are one of the first media brands to be launched in the Kingdom under the Saudi Arabian General Investment Authority (SAGIA) license agreements. ITP Media Group already publishes Harper’s Bazaar and Esquire editions across the GCC.
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