Omar Borkan

Mr Borkan became infamous overnight after a newspaper reported that he had been kicked out of Saudi Arabia for being ‘too handsome’. Yes, you read that right.

But the model-come-entrepreneur used the publicity to his advantage, building a successful career on the back of his looks and his sartorial style. Now a respected celebrity with almost 2.5 million followers on Facebook and more than one million followers on Instagram, he is not just recognised across the region, but also around the world.

He is firmly establishing the digital prowess and potential of the lucrative Middle Eastern market, spearheading the movement.