There are a number of perks when it comes to regular travel. Genuine feel-good benefits such as new culture and much needed rest and recuperation, that only come once you’ve stepped outside of your regular environment. We’re happy to say that there are other, more tangible bonuses, too. Case in point, the new luxury Scotch Whisky, Johnnie Walker Blue Label Xordinaire, available exclusively for travellers across the globe.
We know what you’re thinking; label something exclusive, limit point of sale and you’re on a quick road to building hype. But you’ll be happy to know that this all-new blend is genuinely worth travelling for.
Created using only 1 in 10,000 casks from the unparalleled Johnnie Walker reserves of aged Scotch from across Scotland, It’s finished in former French XO Cognac casks. It’s a Scotch with all the depth of flavour you would expect from Johnnie Walker Blue Label, but with an inherent smoothness and sweetness. All things considered, it makes for an extraordinary finish.
“This is a luxurious and vibrant Scotch bursting with notes of dried fruit, toasted toffee and sun-ripened black cherry,” explains Johnnie Walker Master Blender, Emma Walker. “Bright orchard fruits shine through velvety smoothness, with flashes of peach and soft spice surging upward. A sumptuously smooth Scotch with a soft spice after-taste, Johnnie Walker Blue Label Xordinaire truly is an exuberance to be shared.”
There’s history here, of course. Johnnie Walker Blue Label was a travel retail exclusive at its launch more than 30 years ago. It’s now shorthand for luxury. And so, following in the footsteps of that legend, Xordinaire was announced as a new travel retail exclusive in September with a series of immersive airport experiences around the world, including Singapore, Paris, London, Dubai, Taiwan and Hainan. It’s a new chapter in Blue Label history.
“Johnnie Walker Blue Label Xordinaire represents a new variant for the Johnnie Walker Blue Label house,” says Andrew Cowan, Managing Director, Diageo Global Travel. “It is our biggest global launch in Travel Retail ever. And, of course, Travel Retail was the original launch place of Johnnie Walker Blue Label just over 30 years ago.
“Our vision is to confirm and enhance Blue Label’s position as an enduring icon of luxury, expanding its allure by welcoming spirits enthusiasts of all kinds into the world of Johnnie Walker. By introducing this exciting new expression of Blue Label, we have created a global travel exclusive that caters to aficionados seeking exclusivity as well as for those searching for something with a sweeter and smoother flavour profile.”
Johnnie Walker Blue Label Xordinaire is available across key airports across the globe at a RRP of AED 1470 per 1L bottle