BMW is going all-in on electric cars.
The German-based automaker has said it will have 25 electrified vehicles by 2023, which is two years ahead of schedule. Of those, more than half will be fully-electric, while the remainder will by hybrids.
BMW was one of the first motor companies to fully embrace battery-powered cars, with its all-electric i3 released back in 2013.
However, since then BMW – and many other European manufactures – have been sluggish to fully-adopt electrification, letting the likes of Tesla and Chinese automakers take the lead in battery and hybrid motor production.
But that’s set to change, says chief executive Harald Krueger, “By 2021, we will have doubled our sales of electrified vehicles compared with 2019.”
To help get them there, BMW has teamed up with Jaguar Land Rover to help develop a new generation of all-electric motors. However, challenges include having to modify existing production lines to ensure the technology can be built.
According to BMW, it sold 48,000 electrified vehicles so far this year (roughly up two percent on last year).
