From the minds behind everyone’s favourite conscious lux-streetwear brand, The Giving Movement, comes Fifty Made- an avant-garde brand taking a more disruptive approach to streetwear.
Curated by Nicoletta Ginetti (formerly of Roberto Cavalli and Philipp Plein), the debut collection from Fifty Made is making waves not just for its futurism design, but also for its innovative approach to eco-consciousness production – by strictly limiting each piece to just 50 units.
Fuelled by the core principle to embody conscious consumerism, the limited number of pieces in the Fifty Made collection helps emphasis the brand’s commitment to environmental responsibility – rather than mass market, fast-fashion.
Now as the head of design at Fifty Made, Ginetti’s first collection boasts a slew of functional, futuristic silhouettes that’ll make you feel like you’re racing a motorcycle down a highway in some Blade Runner like multiverse.
The Italian native’s creative flair is apparent in this edgy, highly exclusive new collection, which reflects the brand’s commitment to environmental responsibility, and helps amplify the allure of exclusivity in luxury fashion.
“I’m very excited to introduce our new luxury brand Fifty Made,” says Nicoletta Ginetta. “It’s a true reflection of urban energy and culture that has always inspired me. Our designs brilliantly fuse Italian craftsmanship and streetwear in a way that’s both comfortable and couture, redefining luxury, breaking boundaries, and celebrating authenticity. We can’t wait to have you join us on this exciting journey.”
“Fifty Made is a very special project that has been years in the making and we’re extremely thrilled to see it finally come to life,” says Dominic Nowell-Barnes, Founder of The Giving Movement. “It’s going to be an extraordinary journey with big things coming your way very soon.”
The launch collection, inspired by a palette reminiscent of “space dust,” introduces subdued hues and a space-meets-utilitarian aesthetic, redefining the boundaries of urban streetwear with futuristic designs, every piece expertly crafted in Ginetti’s native Italy.
As mentioned, each piece provides shoppers with the opportunity to own one of just 50 pieces in existence…that is, if you’re lucky enough to get one before they sell out.
Check out the official website here and Instagram account here
