Glenfiddich is introducing the Golden Hour Serve, an innovative sensorial experience that delves into scent, color, and flavor. This exclusive olfactory adventure is designed to provide a new perspective on expression appreciation.
Specially created for Dubai, the “City of Gold,” the Golden Hour Serve will be introduced at the Bulgari bar at Niko Romito and Blind Tiger in May, following its triumphant debut at Gaia in March 2023. The groundbreaking serve involves deconstructing Glenfiddich Grand Series expressions into fragrances, enabling a novel way to savor the liquid for enthusiasts and newcomers alike. Glenfiddich has joined forces with International Flavors & Fragrances (IFF) to develop a range of unique scents that elevate the experience, with IFF’s Miroslav Petkov, who has an extensive history of collaboration with luxury brands, leading the project.
Inspired by the golden hue of the liquid and the magical time of day when the sun sets and temperatures fall, the name “Golden Hour” reflects the unparalleled opportunity to experience scent and taste in a different light. This exceptional event is tailored to captivate this moment in time, promising an unforgettable experience.
Jenny Dahlen, Head of Luxury, Glenfiddich Middle East, expresses enthusiasm for bringing this unique experience to Dubai and collaborating with Gaia, Niko Romito Bar, and Blind Tiger to showcase the Golden Hour Serve. With a regional passion for fragrances, Glenfiddich believes they have crafted a distinct addition to the luxury expression world, offering a remarkable sensory journey.
The Golden Hour Serve, now available at Gaia, is best enjoyed when paired with the exclusive Grand Series collection and food, as recommended by Gaia’s experts. Guests can embark on a culinary adventure of Greek flavors, with dishes expertly chosen to complement specific Glenfiddich expressions.
Following the success at Gaia, Glenfiddich will expand the Golden Hour Serve to more locations in Dubai. Starting on April 28, the Bulgari bar at Niko Romito will offer this unique experience, with Blind Tiger at Jumeirah Al Naseem following suit on May 16. By partnering with three iconic venues in Dubai, Glenfiddich aims to provide guests with an unparalleled journey exploring scent, color, and flavor while savoring the world’s most awarded single malt expression.