But fear not from the headline alone, because this new Boss Fragrance has been specifically developed for him and her. That’s right. There shall be no segregation when it comes to smelling exceptionally well, and nobody knows that better than Boss, the wizards of aromatic perfection.
February 2024 marks the arrival of two fiery new additions to the beloved BOSS The Scent collection: Boss The Scent Elixir, in editions for both genders. Both alluring fragrances are crafted with a potent concentration of 25%, bringing the senses to a climax with unbridled intensity and depth.
The new campaign stars Jacob Elordi and Laura Herrier, who have become the new faces of the Boss Scent Franchise (on the subject of Jacob Elordi, you can now buy a candle scented with the bath water from Saltburn…although we might have to sit that one out). Elordi began his Boss partnership a few years ago while building upon the success of Euphoria, and follows in the footsteps of Jamie Dornan, Anthony Joshua, and Chris Hemsworth, among many others.
When asked what role he felt scent plays in human attraction, Elordi said, “I believe that in a primal way, scent plays a huge role in attraction. Attraction is both a physical chemistry and a mindset. Scent can transport the wearer to a whole new space and has the power to affect our mood, emotions and sensuality.” We hear you, Jacob.
For Him
Created by perfumer Nelly Hachem-Ruiz, the scent delivers a burst of red-hot Pimento, with a mellow, woody base of premium Caledonian Sandalwood. In other words, enough to turn heads even on the sweatiest of dancefloors.
For Her
Created by perfumer Louise Turner, the scent opens with a flourish of Pink Peppercorn and fiery facets that amplify the fragrance’s allure, along with a bunch of other wild ingredients that are hard to pronounce, and even harder to denounce.
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