Nike's new LeBron James ad will give you chills
The NBA season kicks off tonight with the LeBron James leading the champions Cleveland Cavaliers out on the floor against the New York Knicks. After the record-setting and emotion-bursting events of last season, big things are expected of the champs and of their superstar.
In time for tip-off, sportwear giant Nike has gone to its clutch marketing team to produce its new commercial starring LeBron, focusing on the game/championship winning block James did on the Warriors' Andre Iguodala in Game 7 of the finals. It was a block that will go down in basketball history after it solidified the Cavaliers' out-of-nowhere NBA championship.
Nike remembers it, too—and has made it the center of their new black-and-white ad.
The ad highlights James' previous underdog status, both during the 2016 NBA Finals and as a kid who grew up in Akron, Ohio - but as James says in the ad, you never know which move will be "the defining moment of your career."