Dubai: City of Gold
In the dusty backstreets of one of Dubai’s oldest neighborhoods lies Deira, a place where tradition meets necessity – signs simply marked ‘Al Souq’ emblazoned with the outline of a necklace point the way.
The souqs, traditional shopping bazaars native to the Middle East, hint at days that once were. At least 100 years old and once a major link in the world’s historic trade routes, they sit in traditional style, rows upon rows zig-zagging down narrow pathways with wooden roofs.
A few steps further and it is the gold souks that brighten the path of what still is a city where this precious metal is the lifeblood pumping through its newly etched veins.
In a nod to this cultural heritage, the UAE's leading street-style lifestyle fair, Sole DXB, took to the souq to shoot the video for its 2016 campaign - a contemporary documentation of this age-old craftsmanship and how it continues to thrive in this present day.