Tommy Hilfiger has never been a brand to whisper its intentions. This spring, in partnership with Apparel Group LLC, it’s leaning into its legacy of crisp American prep – but with a twist that feels both global and grounded. The Tommy Hilfiger Spring 2025 collection, a limited-edition capsule crafted for the Middle Eastern market, echoes the brand’s signature DNA – vibrant, confident, and unapologetic. A quieter, more meditative palette (a deliberate nod to the Holy Month of Ramadan, when the campaign launches) of crisp white, soft beige, and deep navy anchor the line-up. It’s a balancing act where modern prep meets sophisticated simplicity.
The clothes themselves are built for motion, for a range of occasions. For men, polished polos, sharp blazers, chinos with a purpose walk the line between relaxed and refined. Materials matter here: linen and viscose add texture and breathability, underscoring the collection’s trans-seasonal appeal. Nothing feels fussy. Everything feels intentional.
But the campaign’s heartbeat lies in its casting. Ola Farahat and Faisal Al Ghazzawi, two fixtures of the Middle Eastern fashion scene, front the visuals. Photographer Sam Rawadi frames them against the stark geometry of an Arabian cityscape, their energy mirroring the collection’s optimistic, forward-leaning ethos. It’s youthful but not naive, sophisticated but never stiff.
“Being a part of this campaign for Tommy Hilfiger has been such an exciting experience! I love how the collection beautifully blends modern style with the sophisticated simplicity and is perfect for the month of Ramadan, I feel proud to be a part of this moment,” explains Al Ghazzawi. The images, released during Ramadan, double as a celebration of community – generosity, connection, the quiet delight of shared moments.
Available in Bahrain, Saudi Arabia, Qatar, and the UAE through select retailers, tommy.com, and global wholesalers, the capsule feels both local and limitless. It’s a strategic play for a brand that’s spent decades bridging cultures. Since its acquisition by PVH Corp. in 2010, Tommy Hilfiger has sharpened its focus on global relevance, weaving sustainability and inclusivity into its fabric. With $9 billion in retail sales last year and a presence in 100 countries, the brand understands scale – but here, the approach feels intimate.
While the collection nods to tradition, its pulse is firmly modern, and a reminder that style, at its best, speaks a universal language.