Jacquemus has a thing for doing fashion differently — and this summer, the brand is embracing the unexpected by casting The White Lotus star Jon Gries in its latest campaign.
At 67, Jon Gries may not be your usual fashion model, but that’s exactly the point. Known for his role as the aloof and mysterious Greg Hunt, the actor brings a cool, offbeat energy to the new campaign — with bananas.
The campaign features Gries in head-to-toe banana-printed pieces. From breezy boxers to tailored suits, slouchy slacks to comfy sweatshirts, the collection leans into the fruity theme with tongue firmly in cheek.
It’s a playful nod to summer’s obsession with bold prints — and Jacquemus is making the case that fruit, quite literally, is in season.
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Whether it’s palm trees, citrus bursts, or surreal patterns, prints are dominating menswear this season — and Jacquemus is proving they don’t have to be loud to be loud, they just have to be bananas.
Gries wears the look with ease, reminding us that summer style isn’t about taking yourself too seriously — it’s about wearing something that makes you smile.
So, are you going bananas this summer?