One of the hottest brands in menswear – Fear Of God – has just launched its first store in Dubai… albeit it is only a pop-up store, open for three days.
Stocked with the brand’s ‘Essentials’ line, the temporary Fear Of God pop-up store will be open to the public in Dubai’s Alserkal Avenue from May 10 to 12, 2023.
Founded by the achingly cool Jerry Lorenzo, in Los Angeles in 2013, Fear of God ascension into a fire brand been based on its knack to create the kind of stuff that cool kids, celebrities and fashion fans vibe with on an elemental level.
Bridging the gap between a sportswear, luxury materials and a ’90s grunge aesthetic, Fear of God re-envisions tailoring continually challenges the notion of modern American fashion.
Unfortunately, despite the brand’s popularity as a hype brand in the region, stock has been hard to come by. Thankfully, thanks to the lovely folk at e-comm store Ounass, the pop-up store was created to display a capsule of new-season ‘Essentials’ from Fear Of God, in the brand’s trademark beige colourway.
If you miss the pop-up, fear not – whatever remains of the Fear Of God ‘Essentials’ collection will be available online exclusively at ounass.com on May 13.