Imagine a dinner party where the guests are all Hollywood’s latest darlings. You’d probably be feeling rather good about it. Well, pull yourself together because that’s exactly what Prada pulled off for its Holiday 2024 campaign. It’s the sort of exclusive shindig that could make the Oscars feel like your cousin’s birthday barbecue. Maya Hawke, Louis Partridge, Kelvin Harrison Jr., and KARINA liven up this festive ensemble, bringing a bit of celebrity sparkle to Prada’s lavish spread.
Now, Prada isn’t typically known for dalliances with understatement. This opulent feast was no different. The tablescape was a shrine to Prada’s luxurious taste, from porcelain that probably costs more than most people’s monthly rent to crystal glassware that could blind George Clooney with its shine. Let us not overlook the candied centerpiece—Marchesi 1824’s confections and, but of course, the obligatory Panettone poised like the crown jewel of seasonal indulgence.
As if Prada’s Holiday collection draped over star-studded shoulders wasn’t already the height of haute, what truly stole the show were the life-sized ‘Trick’ robots. Reminiscent of a futuristic dinner party anomaly, these metallic diners brought a splash of avant-garde irreverence to the sophisticated soiree. It’s like Da Vinci tapping into his inner Roomba, delighting the guests with their gleaming alloy comedy routine.
In crafting this lavish spectacle, Prada teamed up with the photographer Willy Vanderperre. Seldom does a photographer conjure more anticipation than a kid waiting to unwrap their holiday presents quite like Vanderperre.
Prada’s narrative ingeniously nudges consumers toward not just coveting fashion, but the lifestyle—the glitz and appeal of rubbing shoulders with beautiful people in beautiful clothes. Meanwhile, the rest of us are left to wonder if our own holiday tables can compete with the opulence of Aunt Mabel’s perennial fruitcake.