FIRST LOOK: Adidas and Pharrell
While we’re not too impressed with his hat choices, adidas announced that it was collaborating with Pharrell Williams at the beginning of this year, and the start of the collection has just now hit the shops. First up is two old-school adidas Superstar track jackets, and a pair of all-black Stan Smiths, both sporting the leitmotif of the collaboration’s logo, an equals sign, promoting Pharreell’s idea of equality. The three debut pieces are now available exclusively at Level Shoe District in The Dubai Mall as well as on adidas.com/pharrellwilliams. More products from the collaboration are expected to hit the shelves in the coming three months, but so far we’d go as far as to say we’re pretty happy about it.