In what might be one of the most eye-catching accessories of the season, British fashion house Burberry has unveiled an exclusive electric motorcycle with DAB Motors.
The limited edition “Concept-E RS Burberry Edition” bikes are powered by an electric battery, making the motorcycle noiseless, and without smell or emission in the air. It may seem an unlikely pairing, but both DAB motors and Burberry have a focus on luxurious exclusive goods and both brands see eye-to-eye on sustainability.
Designed, engineered and manufactured entirely at DAB Motor’s factory in France, the bikes are built using a sustainable manufacturing model with conscious use of resources and tailor-made methods that aim to generate less waste and uses industry-leading aeronautical manufacturing to prolong the bike’s lifecycle.
The super-limited run of just 20 bikes will feature top-of-the-line Ohlins custom suspension and a Beringer braking system. The 10kW motor is the legal equivalent of a 125cc engine, meaning it can be ridden with just basic training.
The motorcycle is available in two standard colorways (midnight blue and metallic grey), and features bespoke logoed bodywork, a leather seat and handlebar grips embossed with the TB monogram and customized rims. Thanks to the DAB Motors bespoke DNA, the bike is fully configurable to the user’s wishes.
“Luxury is about craftsman, something all luxury houses pride themselves on. DAB Motors creates a bespoke approach to its craft in the industry through an atelier approach to the product experience providing very real consideration in the design and construction.” said Adrian Ward Rees, Senior Vice President at Burberry.
Simon Dabadie, CEO and founder of DAB Motors said “I created DAB Motors through a fashion and design enthusiast vision, I wanted to present the motorcycle as a true fashionable device capable of generating desire and expressing identity.”
The bike will be on display at some of Burberry’s flagship stores including London, Dubai, New York, Los Angeles and Tokyo. It is available to purchase through DAB motors.