Kylian Mbappé, one of the biggest stars in football and the star of the French team ahead of this year’s World Cup, has signed a multi-year partnership with Oakley.
The 23 year old Paris Saint-Germain forward “is already considered to be a generational talent, but Oakley has partnered with him not because of what he has accomplished on the pitch, but because of the person he is off it,” Oakley said in a statement, choosing Mbappé to represent its new “Be Who You Are” campaign, complete with a film that chronicles his journey and highlights his spirit.
“Everyone knows what I’m all about when it comes to football – now, I’m excited to partner with a brand that wants to share my story off the pitch, and support what I want to do to help inspire global youth,” said Kylian Mbappé.
“I relate to the Oakley attitude in many ways – the disruptive, innovative spirit and the drive to create positive change. The “Be Who You Are” message resonated very strongly with me and I want to help instill that belief in staying true to yourself and that self confidence in others. And of course, the eyewear is pretty cool – you really feel like a superhero when you put on Kato!”
Oakley also highlighted Mbappé’s grit and humility in the campaign, especially as his remarkable journey took him from the suburbs of Paris to World Cup victory.
Watch the video here:
“We live in a world that constantly invites us to see athletes as untouchable idols,” said Caio Amato, Oakley Global Marketing Director. “However, at Oakley we believe that athletes aren’t measured only by the strength of their body, speed, or accuracy, but by the strength of their heart, kindness, and empathy. And that is what Kylian represents to us: a great human being that understands his role beyond sport – to lead and inspire future generations to believe in themselves and be who they are.”
As part of the deal off the field, Mbappé will support Oakley’s lifestyle eyewear collection, including Kato, the latest in Oakley’s portfolio, with many more to come.
Find Oakley’s collection here,