-The Esquire 100 - Omar Nakkash
As the Interior Designer and Business Developer, of the family run art NAKKASH Design Studio, the talented Omar Nakkash feels that the region is starting to truly wake up to the power of design.
There is a misconception about what design is.
Design is not always about making things look pretty, but about providing a solution to a problem. A lot of people link design to aesthetics — interiors, fashion, graphics — but for me design is about turning an idea into a reality.
You can design a business model, or an underground parking system; there is even a concept called “design thinking” that is gaining momentum in the region, as it looks at creative ways to tackle things such as health care.
When it comes to my specialism of interior design, my philosophy is to create comfort by amplifying the triggers for all the senses to enhance the experience. We have recently designed a French bistro and we were involved in all aspects from the tactile materials, to the scent and even the playlist. It gives someone a total sensory experience from the moment they walk in.
The understanding of design in the region has changed tremendously since my father started the Nakkash business more than 35 years ago. There is much more appreciation of its purpose, and people are starting to ask the right questions. The modern-day UAE is a fascinating place as the multi-cultural makeup allows us to be influenced by so many different aesthetics. It is constantly changing, and that is really exciting.”
This month the NAKKASH Design Studio will be exhibiting at the Beirut Art Fair, September 20 to 23.