-The Esquire 100 - Omar Bin Khediya
Having lived in Dubai his entire life, Omar Bin Khediya has long been exposed to a vibrant mix of nationalities and cultures.
He credits this upbringing for making him more open to new ideas, which perhaps explains the boutique that he founded, O Concept, which he founded in 2009.
“My aim with O Concept is to contribute to UAE society by supporting new fashion and art talents,” he explains of the boutique that he was opened in the building of his childhood home. Over the past decade the collaborative (and forward-thinking) drive of the man has helped inspire other such stores to open up as people seek solace away from the gargantuan malls into a piece of authentic new Dubai.