-The Esquire 100 - Mohammed Ne’emah
The importance of fragrance as a cultural insight in this region cannot be understated, in fact, Mohammed Ne’emah puts it best declaring that “Perfume is a fashion statement.”
Ne’emah’s chief occupation as a perfume designer sees him spend most of his time working on his brand of high-end fragrances for men and women.
Having founded his eponymous company at the tender age of 17, his Arab heritage has played an important role in his success.
“Perfumery has been a part of my family tradition for decades and my greatest personal achievement is to make my family name recognised worldwide.”If perfume is indeed a fashion statement, then it is one that Ne’emah hopes his brand is one that is talked about the world over.