-The Esquire 100 - Lucy Freeman
For the past decade, Lucy Freeman - one half of the region’s original ‘boutique’ PR agency - has successfully carved a niche as an integral cog in a busy media industry.
How has the media industry changed over the last few years?
I think the biggest change – not just for us, but for the whole market – has been the push into digital. Obviously, social media was a huge driver of that, which brought with it this huge wave of influencers that brands are still currently trying to decipher. But it’s all hugely positive, especially as now brands can engage directly with their audience via various platforms.
How does the industry compare to global hubs like London?
I think from a quality perspective we’re already there. When you compare our media landscape to somewhere like London, there’s just so much more quantity. There are more newspapers, websites, specialist titles, niche publications, and so on. And that’s mainly down to the sheer number of people in those markets. Here, it’s obviously smaller, but on a quality level, we’re definitely on par.