-The Esquire 100 - Kiera Purdue
For the past decade, Kiera Purdue has successfully carved a niche as an integral cog in a busy media industry.
The playfully-named StickyGinger has grown to be somewhat of a staple for international brands looking to infiltrate an ever-lucrative consumer market in the UAE.
As the once small two-person start-up moves into a big fancy new office, we sat down with Purdue to ask what—if anything—has changed within the industry over the last ten years:
What’s the biggest mistake you see companies make when they move into this market?
For ages, people used to view this market as something they could dip-in and out of. Meaning, they’d throw up a campaign here and there from a head office somewhere, and then not really worry about it. So there was never any consistency. Obviously, over the last ten years the whole country (and the entire region) has grown and matured, and now we see a lot of companies and brands finally starting to take the Middle East seriously.
So what’s next for the company?
KP: We’re super excited about our expansion plans. Not just to a bigger office, but to a wider scope in general. We’re getting more staff, we’re looking at representing clients in various different fields beyond what we currently offer, as well as eyeing-up new markets to move into.