-The Esquire 100 - Jon S. Maloy
You might not recognize Maloy, but you will certainly recognize the brands he's helped grow in the Middle East.
As head of strategy at LightBlue - one of the region's leading creative-experience agencies - he has personally worked with Bulgari, Bloomingdale's, Chanel, Lacoste, Sephora (and a whole lot more).
For Maloy, marketing is about so much more than blasting adverts in people's faces. He believes that culture is key, which is why his ethos revolves around empathy, purpose and 'cool'.
Over the years, Maloy has worked towards designing a systematic model that helps older brands with rich heritages change the way they operate and engage with their audience. And in doing so, he has helped countless companies deliver experiences that live up to the region's unwavering commitment for relevancy.