-The Esquire 100 - Gaurav Sinha
You can pick a quintessential Ad-man from a mile away.
The style, swagger and sharp-talking triple-threat that was reinvigorated by the open-arm embrace of the TV show Mad Men into the cultural zeitgeist. But an Ad-man with a conscious? Well, for that you have to look a little harder, perhaps at Gaurav Sinha.
Sinha describes himself as a ‘perennial protagonist’, adopting the mantra that if he is going to do something, he’s going to do it right.
Having set up his own advertising firm, Insignia, aged just 30, the idea was to not only focus on luxury hospitality, but to offer a more holistic alternative to the crushing over-indulgence of the industry. Business can be a force for good, not just for profit. The idea of being able to enjoy life’s finer things, but also give back, is the mantra of his new bestselling book “Compassion Inc.: Unleashing the Power of Empathy in Life and Business”
True to his word, Sinha used his wealth for good. He founded Harmony House with his wife, which operates a day-shelter for over 500 destitute children in India.