-The Esquire 100 - Carlos Yeghiazarian
Marketing isn’t simply an important part of a business’ success — it very often is the deciding factor.
And if there’s one man in the region that knows this universal truth, it’s Carlos Yeghiazarian. As Deputy General Manager at world-renowned, full-service media agency BPN he is the regional point man for some of the biggest luxury brands in the world.
Through partnerships with Ahmed Seddiqi & Sons, Yeghiazarian helps 70 of the world’s leading luxury watch and jewellery brands translate their message here in the Gulf. He and his team are responsible for the likes of Rolex, Audemars Piguet, Richard Mille, Hublot, Patek Philippe, Chopard and a whole lot more.
Far be it from just helping tell these brands’ stories, Yeghiazarian is an active participant; he is a watch aficionado and is oft spotted at some of the most exclusive launch events.