-The Esquire 100 - Alain Brahamcha
The media industry is a billion dollar industry, but in order to do it right, you need the right people beside you.
According to the boss at Spark Foundry, the key to nurturing creativity is empowerment.
In my experience, success comes down to enabling talented people to work together. I’ve never wanted to work with ‘the best’ people,
I want to work with ‘the right’ people. To get the best out of people you need to create an environment that will encourage everyone to do their best work, but also one that is flexible enough to push them.
A lot of people have a phobia of failing. I used to work in a company where the environment was crippled by fear and finger-pointing. I found that it brought out the worst in people. If people are afraid to speak their mind and scared to take risks, you’ll never come up with the right ideas. People who get reprimanded for making mistakes will, as a result, do the bare minimum. I lived through that, and it is not who I am or what I want to build.
My leadership philosophy is ‘leading from behind’. It might sound strange, but what it means is by empowering your staff to take ownership of their projects and ideas, you will foster better results. When clients tell me that they have chosen us to work with us over another agency because they like the people who are in the room, that’s what I consider that the biggest win.