-The Esquire 100 - Zeina El Dana
Zeina El-Dana is the original PR guru.
Having created her luxury brand, communications and events agency, she has an impressive insight into the region.
But here, the successful businesswomen tells Esquire Middle East the three things she knows now, that she wishes she knew back then.
Take time to celebrate milestones
“It’s really important to look for reasons to celebrate and be proud of all achievements around you. Positive energy, breeds positive energy.”
Follow your instinct
“Intuition and instinct has played a large part in the growth of my business. In many meetings, there is often an instant connection. Having the same work ethic as people around me has played a pivotal role in my career.”
Importance of networking
“Networking is one of the most challenging tasks to do for most people. Being open to networking all the time is important. Networking can help and support others as well as drive new business relationships and initiatives.”