In the world of high-end SUVs, few can claim to offer the perfect blend of opulence, performance, and groundbreaking technology. But the INFINITI QX80, the flagship of the Japanese luxury automaker’s lineup, stands apart as a true icon of excellence. It’s an experience that challenges the conventions of what a luxury SUV can be. And in Dubai and the Northern Emirates, Arabian Automobiles, as the official distributor of INFINITI, plays a crucial role in bringing this extraordinary vehicle to the region’s discerning clientele.

Elevating Luxury and Performance

One of the standout features of the new QX80 is its 3.5-liter twin-turbocharged V6 engine, delivering an exhilarating combination of power and refinement. This vehicle isn’t just about looking good on the road—it’s about performing at the highest level, whether navigating city streets or venturing off the beaten path. The SUV’s new capabilities, including a rear differential lock for improved off-road traction, mean the QX80 handles a variety of terrains with ease, combining rugged performance with the refinement expected of a luxury vehicle.

Technology is another area where the QX80 truly stands out. The introduction of segment-first innovations like Biometric Cooling, which adjusts the temperature based on individual user preferences, and the Individual Audio system with its premium sound quality, ensure that every aspect of the journey feels personalized. Inside, the Klipsch® 24-speaker audio system guarantees that every ride is accompanied by an immersive, concert-like experience, further enhancing the QX80’s luxurious atmosphere.

The QX80 also integrates advanced driver-assistance features, such as ProPILOT Assist, which combines cruise control and steering assistance for a more relaxed and confident driving experience on long journeys.

As Hussam Baghdadi, Senior Director of Arabian Automobiles, puts it, “The QX80 is a leap forward for INFINITI. It’s a vehicle that embodies the brand’s commitment to exceptionalism, with performance and design that surpass its predecessors and competitors.”

The Role of Arabian Automobiles

While INFINITI continues to innovate and push the boundaries of luxury, Arabian Automobiles has long been a trusted partner, serving as the official distributor for the brand in Dubai and the Northern Emirates. The company’s reputation is built on more than just delivering luxury cars—it is about creating an experience that mirrors the high standards set by the vehicles they represent.

For Arabian Automobiles, the connection with the QX80 is more than just commercial. The SUV’s values align seamlessly with the distributor’s ethos of excellence, innovation, and customer-centric service. “Our focus is on delivering a world-class experience for every customer,” says Baghdadi. “More than selling a vehicle, it’s about offering our clients an experience that matches the exceptionalism of the QX80.”

With a long history of recognition, Arabian Automobiles has been honored with the Dubai Service Excellence Scheme (DSES) Awards for nine consecutive years, underscoring its dedication to exceptional customer service. The company’s focus is clear: providing a truly personalized luxury experience that mirrors the standards set by INFINITI’s flagship models like the QX80.

Additionally, Arabian Automobiles has been honored with the prestigious INFINITI Global Award for fiscal year 2023. This accolade celebrates its outstanding achievements in Sales Performance, After-Sales Service, and Customer Excellence.

The upcoming renovation of the INFINITI Experience Center on Sheikh Zayed Road is a perfect example of this commitment. The redesigned space will offer an immersive, high-end environment that aligns with INFINITI’s innovative spirit and the luxurious nature of the QX80.

A Partnership Rooted in Excellence

In keeping with its commitment to elevating the luxury experience, INFINITI has appointed Mohammed Al Turki as its Chief Luxury Ambassador for the QX80. A prominent figure in the worlds of luxury, art, and culture, Al Turki’s values resonate strongly with INFINITI’s mission to create exceptional experiences for unique, daring individuals.

Al Turki embodies the qualities that INFINITI celebrates—Human, Daring, and Forward—bringing a human touch and bold vision to the brand’s global image. For him, the QX80 is more than just a vehicle. “The QX80 represents a spirit of adventure and sophistication. It’s for those who refuse to settle for the ordinary,” he says. “It’s about creating bold moments, driven by the pursuit of excellence, both in how we live and how we experience the world.”

This partnership between INFINITI and Al Turki aligns perfectly with the QX80’s mission: to provide luxury that’s daring, forward-thinking, and human-centered. As Baghdadi adds, “Mohammed’s presence as our Chief Luxury Ambassador reinforces everything that the QX80 stands for. His influence in art, culture, and luxury makes him the ideal person to represent a vehicle that is truly exceptional in every way.”

What Lies Ahead for the QX80 and Arabian Automobiles

Looking toward the future, both INFINITI and Arabian Automobiles continue to innovate, ensuring that the QX80 remains at the forefront of luxury SUV development. “We’re committed to continuously improving the customer experience,” Baghdadi shares. “The QX80 will continue to be a cornerstone of that vision, offering an unparalleled combination of luxury, performance, and technology.”

As the brand expands its footprint in the region, Arabian Automobiles remains dedicated to providing personalized services and creating lasting connections with its clients. The company’s vision goes beyond selling cars—it’s about fostering relationships and creating memorable moments that last long after the keys are handed over.

For INFINITI and Arabian Automobiles, the QX80 stands as a testament to what happens when exceptionalism is at the core of a brand. And for the region’s most discerning drivers, it’s a vehicle that elevates every journey.