The London Edition
Nestled in the heart of London’s bustling – now media heavy – Fitzrovia district, the London Edition Hotel represents the latest incarnation of Marriot’s highly popular Edition series, opening in the capital only last September.
Combining classic grandeur with a thoroughly modern edge, the Edition’s stylish atrium offers a perfect insight to the design aesthetic championed throughout the building, with elegant 18th century detailing offset by New Age art additions such as the futuristic, polished silver sphere presiding over the entrance.
Stay in the any of the plush, wood panelled guest rooms and you’ll find a similar, albeit more understated fusion of modern comforts and stately furnishings, with suites boasting custom designed furniture, Bose Bluetooth speakers and original artwork by a painter who, if our room was a guide, harboured a soft spot for Lady Gaga lookalikes.
The staff are young, attractive (but not in the intimidating Abercrombie and Fitch shop assistant way) and uniformly attentive, happy to engage in idle chit chat when necessary or – if London’s tube system has proved a tad overwhelming – highly adept at rustling up a mean gin and tonic to enjoy in the achingly cool surroundings of the lobby bar.
While dazzling chandeliers and a refined speakeasy style has made the London Edition’s adjoining Berners Tavern a firm favourite on the city’s nightlife scene, if you’re after a more intimate vibe, try not to miss the hotel’s Punch Room bar. Hidden (a bit too) surreptitiously at the back of the establishment, this cosy den is the perfect environment to channel your inner aristocrat and treat yourself to that Cuban you impulsively bought in Duty Free nine months ago.
In a city that has leaned towards new, edgier hotels such as Ace or One Leicester Street in recent years, it’s refreshing to see that there is still place to celebrate Britain’s better traditions. In this regard, the London Edition can be considered best of breed.